A trade business built on doing the job properly
Prime Solid Plastering Limited was established in 2019, though the experience behind it stretches back two decades. Aly started the company to run jobs the way he believed they should be run, with proper preparation, named systems, honest pricing and clear communication from start to finish.
Too often he had seen corners cut, vague "premium products" promised without specifics, and clients left chasing different trades when something went wrong.
Today, multiple projects run at once across Auckland, with Aly and a second project manager keeping work moving and clients informed. The company has grown from just Aly to a team of 16, including an in-house builder for timber replacement. Prime Solid brought painting in-house around two years ago for tighter quality control, and built ongoing relationships with builders and commercial infrastructure companies such as Fulton Hogan, who send projects directly because they know the team will get the job done.
Prime Solid's dedication to quality was proudly recognised when they were nominated for the Resene Construction Systems Residential Project of the Year Award 2026. This achievement reflects the rigorous standards, attention to detail, and exceptional craftsmanship they strive to deliver on every single property they work on.